• There are about 20 competing stores, but they don't show up in searches...

• Hot Pepper alone is not enough to attract customers...

• Exhausted from networking events and referral marketing...

• Staff repeat rate: 10% or less

• The salon has been operating at a loss for two years (the owner has been there the whole time).
  

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The result of doing something

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• Search Top / Over 100 competitors

• Customers come even though Hot Pepper is free

• Most customers come through our partners or search engines.

• Staff repeat rate of 70% or more / Customer satisfaction rate of 90% or more

• The store has been profitable for three years (the owner is rarely at the store)

Why was it transformed into a thriving salon?

The secret will be revealed at the study session.